Business Analytics

Bridge the gap between data and decision-making with this essential Business Analytics course from Ucanly. This intermediate program is crafted for business professionals, managers, and aspiring analysts who want to leverage data to drive strategy and growth. You will master a powerful toolkit, including advanced Excel, Power BI, and foundational predictive models, to solve real-world business challenges.

With the expert guidance of Ucanly, you will learn to frame business problems as analytical questions, uncover key performance indicators (KPIs), and perform sophisticated financial and market analysis. This Ucanly course moves beyond simple reporting to teach you how to build predictive models for forecasting and customer analysis, and how to present your findings persuasively using stunning dashboards in Power BI.

By the end of this project-driven course, you will have completed a comprehensive business case analysis, developing a data-driven strategy from scratch. You’ll leave with a portfolio-ready project and the confidence to influence strategic decisions within any organization.

Analyze financial statements and build dynamic performance models in Excel.
Develop interactive business intelligence dashboards in Power BI from the ground up.
Apply statistical methods to forecast sales, analyze customer behavior, and measure ROI.
Build and interpret simple predictive models for tasks like customer churn prediction.
Translate complex analytical findings into a compelling story for stakeholders.
Develop data-driven recommendations to solve real-world business problems.
Complete a full business case analysis suitable for a professional portfolio.

Live Q&A and Business Case Study Workshops with Instructors
On-demand video lectures
Real-world business datasets and case studies
Downloadable Excel models and Power BI project files
Quizzes and practical assignments to reinforce your learning
Lifetime access to course materials and future updates
Certificate of Completion from Ucanly

Course Content

Module 1: The Strategic Analytics Framework (The Ucanly Method)
This module, curated by Ucanly, teaches you to think like a business analyst, focusing on linking data to strategic objectives.

Lesson 1.1: Course Introduction: From Business Data to Business Value
Lesson 1.2: Defining Business Problems and Formulating Key Questions
Lesson 1.3: Understanding KPIs and Performance Measurement
Lesson 1.4: The Analytics Value Chain: From Data to Insights to Action
Lesson 1.5: Introduction to Case Study Methodologies

Module 2: Advanced Financial Modeling in Excel
Master Excel for sophisticated financial analysis, budgeting, and forecasting—core skills for any business analyst.

Module 3: Business Intelligence with Power BI
Transform complex business data into clear, interactive, and actionable dashboards.

Module 4: Customer and Marketing Analytics
Learn how to analyze customer behavior and measure the effectiveness of marketing campaigns.

Module 5: Predictive Analytics for Business (A Ucanly Deep Dive)
Get a practical introduction to building and interpreting predictive models without needing to be a data scientist, with guidance from Ucanly.

Module 6: Operations and Supply Chain Analytics
Apply analytical techniques to improve efficiency and optimize business operations.

Module 7: Data Storytelling and Stakeholder Communication
Master the art of translating complex analysis into a simple, compelling narrative that persuades decision-makers.

Module 8: Capstone: Strategic Business Case (The Ucanly Challenge)
Apply your end-to-end business analytics skills to a real-world business case, providing a strategic recommendation based on your findings.

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Price:
Original price was: ₹25,000.00.Current price is: ₹14,500.00.
Instructor:Ucanly
Duration: 60 hours
Lessons:37
Students:0
Level:Beginner

Business Analytics

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Course Content

Module 1: The Strategic Analytics Framework (The Ucanly Method) This module, curated by Ucanly, teaches you to think like a business analyst, focusing on linking data to strategic objectives.

Lesson 1.1: Course Introduction: From Business Data to Business Value

Lesson 1.2: Defining Business Problems and Formulating Key Questions

Lesson 1.3: Understanding KPIs and Performance Measurement

Lesson 1.4: The Analytics Value Chain: From Data to Insights to Action

Lesson 1.5: Introduction to Case Study Methodologies

Module 2: Advanced Financial Modeling in Excel Master Excel for sophisticated financial analysis, budgeting, and forecasting—core skills for any business analyst.

Lesson 2.1: Building Dynamic Financial Models from Scratch

Lesson 2.2: Scenario and Sensitivity Analysis (What-If)

Lesson 2.3: Business Performance Analysis: Profitability and Variance Analysis

Lesson 2.4: Advanced Charting for Financial Reports

Lesson 2.5: Project: Creating a 3-Statement Financial Model

Module 3: Business Intelligence with Power BI Transform complex business data into clear, interactive, and actionable dashboards.

Lesson 3.1: Connecting and Shaping Business Data in Power BI

Lesson 3.2: Creating Data Models for Business Scenarios (Sales, Marketing, HR)

Lesson 3.3: Mastering DAX for Business Calculations (YoY Growth, Margins, ROI)

Lesson 3.4: Designing Executive Dashboards and Scorecards

Lesson 3.5: Live Session: Building a KPI Dashboard for a Fictional Company

Module 4: Customer and Marketing Analytics Learn how to analyze customer behavior and measure the effectiveness of marketing campaigns.

Lesson 4.1: Customer Segmentation using RFM Analysis (Recency, Frequency, Monetary)

Lesson 4.2: Market Basket Analysis to Discover Product Associations

Lesson 4.3: Measuring Marketing Campaign ROI

Lesson 4.4: Customer Lifetime Value (CLV) Calculation and Analysis

Lesson 4.5: Project: Analyzing a Retail Customer Dataset

Module 5: Predictive Analytics for Business (A Ucanly Deep Dive) Get a practical introduction to building and interpreting predictive models without needing to be a data scientist, with guidance from Ucanly.

Lesson 5.1: Introduction to Predictive Modeling Concepts

Lesson 5.2: Time Series Analysis for Sales Forecasting in Excel and Power BI

Lesson 5.3: Building a Logistic Regression Model for Customer Churn Prediction

Lesson 5.4: Understanding a Decision Tree for Classification

Lesson 5.5: Interpreting Model Results to Make Business Recommendations

Module 6: Operations and Supply Chain Analytics Apply analytical techniques to improve efficiency and optimize business operations.

Lesson 6.1: Inventory Management and Optimization

Lesson 6.2: Process Analysis and Bottleneck Identification

Lesson 6.3: Introduction to Quality Control with Statistical Process Control (SPC)

Lesson 6.4: Supply Chain KPI Dashboards

Module 7: Data Storytelling and Stakeholder Communication Master the art of translating complex analysis into a simple, compelling narrative that persuades decision-makers.

Lesson 7.1: The Principles of Effective Data Storytelling

Lesson 7.2: Structuring a Data-Driven Presentation

Lesson 7.3: Visualizing Data for Clarity and Impact

Lesson 7.4: Presenting to Executive and Non-Technical Audiences

Module 8: Capstone: Strategic Business Case (The Ucanly Challenge) Apply your end-to-end business analytics skills to a real-world business case, providing a strategic recommendation based on your findings.

Lesson 8.1: Understanding the Business Case and Defining Objectives

Lesson 8.2: Data Collection, Cleaning, and Exploratory Analysis

Lesson 8.3: Building Models and Dashboards to Support Your Case

Lesson 8.4: Final Presentation: Delivering Your Strategic Recommendation

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