Strategic Marketing

Unlock the strategies behind sustainable business growth with this comprehensive Marketing course from Ucanly. This intermediate program is designed for the modern professional, moving beyond basic concepts to teach you the art and science of attracting, engaging, and retaining loyal customers. You will learn to build a powerful brand, create strategic campaigns, and master the digital channels that drive results.

With the expert guidance of Ucanly, you will learn to think like a chief marketing officer, blending creative branding with data-driven digital strategy. You’ll get hands-on experience with customer journey mapping, SEO, paid advertising, and content creation. This Ucanly course emphasizes a full-funnel approach, teaching you not just how to acquire a customer, but how to calculate their value and build lifelong loyalty.

By the end of this project-driven course, you will have developed a complete, integrated marketing strategy for a product or business, ready to be presented to stakeholders or implemented to drive real-world business growth.

Develop a full-funnel marketing strategy from acquisition to retention.
Build a compelling and consistent brand identity and voice.
Execute multi-channel digital campaigns across SEO, content, and paid ads.
Master email marketing and social media to engage and nurture leads.
Analyze marketing data using Google Analytics to measure ROI and make decisions.
Understand the key metrics for customer acquisition (CPA) and retention (CLV).
Create a professional, integrated marketing plan ready for implementation.

Live Q&A and Marketing Strategy Workshops with Instructors
On-demand video lectures
Downloadable templates (Persona, Brand Guide, Content Calendar)
Real-world case studies of successful marketing campaigns
Quizzes and practical, hands-on assignments
Lifetime access to course materials and future updates
Certificate of Completion from Ucanly

Course Content

Module 1: The Modern Marketing Strategist (The Ucanly Framework)
This module, curated by Ucanly, establishes the strategic foundation, teaching you to think about the market and customer first.

Lesson 1.1: Course Introduction: Beyond the 4 P’s
Lesson 1.2: Deep Dive into Market Research & Competitor Analysis
Lesson 1.3: Mastering Market Segmentation, Targeting, and Positioning (STP)
Lesson 1.4: Creating Your Ideal Customer Persona and Value Proposition
Lesson 1.5: Project: Developing a Full Customer Persona

Module 2: Building an Unforgettable Brand
Learn the "art" of marketing by crafting a brand identity that resonates deeply with your target audience.

Module 3: Attracting Customers: Inbound & Content Strategy
Master the techniques for pulling customers toward you with valuable, relevant content.

Module 4: Acquiring Customers: Paid Digital Channels
Learn the "science" of customer acquisition by mastering paid advertising platforms.

Module 5: Engaging & Nurturing Customers (A Ucanly Deep Dive)
Learn what happens after you get a click, focusing on building relationships and trust, with guidance from Ucanly.

Module 6: Marketing Analytics & Measuring Success
Learn to speak the language of business by tracking data and proving the value of your marketing efforts.

Module 7: Retention & Loyalty
Discover why retaining a customer is cheaper and more valuable than acquiring a new one.

Module 8: Capstone: The Integrated Marketing Plan (The Ucanly Challenge)
Integrate all your skills to create a comprehensive, 12-month marketing plan for a real or fictional company.

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Price:
Original price was: ₹25,000.00.Current price is: ₹14,500.00.
Instructor:Ucanly
Duration: 70 hours
Lessons:38
Students:0
Level:Beginner

Strategic Marketing

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Course Content

Module 1: The Modern Marketing Strategist (The Ucanly Framework) This module, curated by Ucanly, establishes the strategic foundation, teaching you to think about the market and customer first.

Lesson 1.1: Course Introduction: Beyond the 4 P’s

Lesson 1.2: Deep Dive into Market Research & Competitor Analysis

Lesson 1.3: Mastering Market Segmentation, Targeting, and Positioning (STP)

Lesson 1.4: Creating Your Ideal Customer Persona and Value Proposition

Lesson 1.5: Project: Developing a Full Customer Persona

Module 2: Building an Unforgettable Brand Learn the "art" of marketing by crafting a brand identity that resonates deeply with your target audience.

Lesson 2.1: The Science of Branding: Identity, Voice, and Personality

Lesson 2.2: Brand Storytelling: Creating a Narrative That Sells

Lesson 2.3: Developing a Visual Identity (Logo, Color, Typography)

Lesson 2.4: Managing Brand Perception and Reputation

Lesson 2.5: Project: Creating a Brand Style Guide

Module 3: Attracting Customers: Inbound & Content Strategy Master the techniques for pulling customers toward you with valuable, relevant content.

Lesson 3.1: The Inbound Methodology: Attract, Engage, Delight

Lesson 3.2: SEO-Driven Content Strategy and Keyword Research

Lesson 3.3: Creating High-Value Content (Blogs, Videos, E-books)

Lesson 3.4: Content Promotion and Distribution Channels

Lesson 3.5: Project: Building a 3-Month Content Calendar

Module 4: Acquiring Customers: Paid Digital Channels Learn the "science" of customer acquisition by mastering paid advertising platforms.

Lesson 4.1: Search Engine Marketing (SEM) with Google Ads

Lesson 4.2: Social Media Advertising (Facebook, Instagram, LinkedIn)

Lesson 4.3: Understanding Ad Budgets, Bidding, and A/B Testing

Lesson 4.4: Calculating Cost Per Acquisition (CPA)

Lesson 4.5: Project: Designing a Multi-Channel Ad Campaign

Module 5: Engaging & Nurturing Customers (A Ucanly Deep Dive) Learn what happens after you get a click, focusing on building relationships and trust, with guidance from Ucanly.

Lesson 5.1: The Customer Journey Map: Visualizing the Path to Purchase

Lesson 5.2: Email Marketing: From Lead Nurturing to Newsletters

Lesson 5.3: Building and Managing an Online Community

Lesson 5.4: Social Media Management and Engagement Tactics

Lesson 5.5: Project: Designing an Automated Email Nurture Sequence

Module 6: Marketing Analytics & Measuring Success Learn to speak the language of business by tracking data and proving the value of your marketing efforts.

Lesson 6.1: Identifying Your Key Performance Indicators (KPIs)

Lesson 6.2: Mastering Google Analytics

Lesson 6.3: Creating Marketing Dashboards and Reports

Lesson 6.4: Calculating Marketing Return on Investment (ROI)

Lesson 6.5: Live Session: An Analytics Workshop: From Data to Decisions

Module 7: Retention & Loyalty Discover why retaining a customer is cheaper and more valuable than acquiring a new one.

Lesson 7.1: The Leaky Bucket: Understanding Customer Churn

Lesson 7.2: Calculating Customer Lifetime Value (CLV)

Lesson 7.3: Strategies for Building Loyalty and Advocacy

Lesson 7.4: Using Feedback and Surveys to Improve

Module 8: Capstone: The Integrated Marketing Plan (The Ucanly Challenge) Integrate all your skills to create a comprehensive, 12-month marketing plan for a real or fictional company.

Lesson 8.1: Defining Business Goals and Marketing Objectives

Lesson 8.2: Building the Full-Funnel Strategy

Lesson 8.3: Allocating a Budget and Setting KPIs

Lesson 8.4: Final Presentation: Pitching Your Marketing Plan

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