Digital Marketing

Dominate the online landscape and drive business growth with this all-in-one Digital Marketing course from Ucanly. This intermediate program is built for aspiring marketers and business owners who want to master the complete digital toolkit. You will learn the three core pillars of online marketing: attracting organic traffic with Search Engine Optimization (SEO), driving targeted leads with Google Ads, and building a powerful brand presence through social media marketing.

With the expert guidance of Ucanly, you will learn to craft and execute integrated marketing campaigns that deliver measurable results. You’ll move beyond theory to get hands-on experience creating content, launching ad campaigns, and analyzing performance data. This Ucanly course provides a strategic framework for understanding the entire customer journey online, from awareness to conversion and loyalty.

By the end of this project-driven course, you will have developed a complete digital marketing strategy for a real or fictional business, proving your ability to grow an online presence and generate a tangible return on investment.

Develop and execute a complete, multi-channel digital marketing strategy.
Optimize websites to rank higher on search engines like Google (SEO).
Launch and manage effective Pay-Per-Click (PPC) campaigns with Google Ads.
Create and implement a content strategy for major social media platforms.
Build and nurture leads using email marketing and automation.
Analyze marketing performance using Google Analytics to make data-driven decisions.
Create a professional marketing plan suitable for a portfolio or business proposal.

Live Q&A and Campaign Strategy Workshops with Instructors
On-demand video lectures
Downloadable templates for marketing plans, content calendars, and reports
Checklists for SEO audits and campaign launches
Quizzes and practical, hands-on assignments
Lifetime access to course materials and future updates
Certificate of Completion from Ucanly

Course Content

Module 1: The Digital Marketing Ecosystem (The Ucanly Strategy)
This module, curated by Ucanly, establishes the strategic foundation for all successful digital marketing efforts.

Lesson 1.1: Course Introduction: The Modern Marketing Funnel
Lesson 1.2: Defining Your Target Audience and Customer Persona
Lesson 1.3: Setting SMART Marketing Goals and KPIs
Lesson 1.4: The Digital Marketing Mix: Paid, Owned, and Earned Media
Lesson 1.5: Setting Up Your Analytics and Marketing Tools

Module 2: Search Engine Optimization (SEO)
Learn how to rank higher on Google and attract a steady stream of free, organic traffic to your website.

Module 3: Search Engine Marketing (SEM) with Google Ads
Master the art of paid search to get your business in front of customers who are actively looking for your solution.

Module 4: Social Media Marketing (SMM)
Learn to build and engage a community on major social platforms to drive brand awareness and sales.

Module 5: Content Marketing (A Ucanly Deep Dive)
Become a content-creation powerhouse, producing valuable content that attracts and retains your audience, with guidance from Ucanly.

Module 6: Email Marketing and Automation
Learn how to build a valuable email list and nurture leads into loyal customers.

Module 7: Digital Analytics
Learn to read the data to understand what's working, what's not, and how to optimize your campaigns for better results.

Module 8: Capstone: A Full Funnel Strategy (The Ucanly Challenge)
You will integrate all your skills to create a comprehensive, multi-channel digital marketing plan for a business.

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Ucanly

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Price:
Original price was: ₹25,000.00.Current price is: ₹14,500.00.
Instructor:Ucanly
Duration: 60 hours
Lessons:37
Students:0
Level:Intermediate

Digital Marketing

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Course Content

Module 1: The Digital Marketing Ecosystem (The Ucanly Strategy) This module, curated by Ucanly, establishes the strategic foundation for all successful digital marketing efforts.

Lesson 1.1: Course Introduction: The Modern Marketing Funnel

Lesson 1.2: Defining Your Target Audience and Customer Persona

Lesson 1.3: Setting SMART Marketing Goals and KPIs

Lesson 1.4: The Digital Marketing Mix: Paid, Owned, and Earned Media

Lesson 1.5: Setting Up Your Analytics and Marketing Tools

Module 2: Search Engine Optimization (SEO) Learn how to rank higher on Google and attract a steady stream of free, organic traffic to your website.

Lesson 2.1: How Search Engines Work: Crawling, Indexing, and Ranking

Lesson 2.2: On-Page SEO: Keyword Research, Title Tags, and Content Optimization

Lesson 2.3: Off-Page SEO: Building Authority with Backlinks

Lesson 2.4: Technical SEO: Site Speed, Mobile-Friendliness, and Schema Markup

Lesson 2.5: Project: Performing an SEO Audit on a Website

Module 3: Search Engine Marketing (SEM) with Google Ads Master the art of paid search to get your business in front of customers who are actively looking for your solution.

Lesson 3.1: Introduction to Google Ads and Pay-Per-Click (PPC)

Lesson 3.2: Campaign Structure and Keyword Match Types

Lesson 3.3: Writing Compelling Ad Copy

Lesson 3.4: Understanding Bidding Strategies and Quality Score

Lesson 3.5: Live Session: Building a Google Ads Campaign from Scratch

Module 4: Social Media Marketing (SMM) Learn to build and engage a community on major social platforms to drive brand awareness and sales.

Lesson 4.1: Choosing the Right Platforms for Your Business (Facebook, Instagram, LinkedIn, etc.)

Lesson 4.2: Developing a Social Media Content Strategy

Lesson 4.3: Running Paid Social Media Ad Campaigns

Lesson 4.4: Community Management and Social Listening

Lesson 4.5: Project: Creating a Social Media Content Calendar

Module 5: Content Marketing (A Ucanly Deep Dive) Become a content-creation powerhouse, producing valuable content that attracts and retains your audience, with guidance from Ucanly.

Lesson 5.1: The Role of Content in the Marketing Funnel

Lesson 5.2: Content Ideation and Topic Research

Lesson 5.3: Creating Different Content Formats (Blogs, Videos, Infographics)

Lesson 5.4: Content Promotion and Distribution Strategies

Lesson 5.5: Measuring Content Marketing ROI

Module 6: Email Marketing and Automation Learn how to build a valuable email list and nurture leads into loyal customers.

Lesson 6.1: Building Your Email List (Lead Magnets and Opt-in Forms)

Lesson 6.2: Crafting High-Converting Email Campaigns

Lesson 6.3: Email Automation: Welcome Series and Drip Campaigns

Lesson 6.4: A/B Testing and Optimizing Your Emails

Module 7: Digital Analytics Learn to read the data to understand what's working, what's not, and how to optimize your campaigns for better results.

Lesson 7.1: Introduction to Google Analytics

Lesson 7.2: Tracking Conversions and Key Metrics

Lesson 7.3: Building Custom Reports and Dashboards

Lesson 7.4: Attributing Conversions to the Right Channels

Module 8: Capstone: A Full Funnel Strategy (The Ucanly Challenge) You will integrate all your skills to create a comprehensive, multi-channel digital marketing plan for a business.

Lesson 8.1: Defining the Business and Marketing Objectives

Lesson 8.2: Developing the SEO, SEM, and Social Media Strategy

Lesson 8.3: Creating the Content and Email Marketing Plan

Lesson 8.4: Final Presentation: Your 90-Day Digital Marketing Plan and Budget

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